The Perfect Growth Strategy for Category Entry Points (CEPs)

Free lunch-webinar by Unravel, 45 minutes

Successful brands don't grow by chance, but rather by being present at the right moments in the consumer's mind. In this webinar, we dive into the world of Category Entry Points (CEPs): the mental 'gateways' through which consumers think of your brand in purchase situations. This time, we focus on growth strategy: we'll specifically direct the principles behind what makes CEPs grow toward concrete recommendations in your marketing and communications.

Additionally, we'll show which mistakes brands make most often – from overly broad CEP definitions to incorrect measurement timing – and how to set up a practical, repeatable CEP monitor. By the end of this webinar, you'll have a complete step-by-step plan to grow CEPs strategically and measurably, thus achieving lasting impact on your brand growth.

When?

Now: Available to watch live-recording

👇 Fill out the form below if you want to view the recording
(along with the slides and key insights)

Unravel previously appeared in:

"One of the few webinars with such practical insights where you actually learn something after just an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung

What will you discover in this lunch-webinar?

Discover the latest scientific insights about... 🧠

✔️ From science to growth strategy. We translate the scientific principles behind CEP growth into what you should and shouldn't actually do in your marketing.T

✔️ Measurement and optimization plan. We'll show you how to measure your brand linkage on CEPs and how these insights help you adjust your strategy and execution.

✔️ Avoid the most common mistakes. CEP marketing is still relatively new. Therefore, avoid the most common mistakes that we outline in this webinar.

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Speakers 🎙

Tom van Bommel

Mede-oprichter Unravel Research

Research Director

Tim Zuidgeest

Mede-oprichter Unravel Research

Neuromarketeer

Alieke Ingerman

FrankWatching

"Tim is a passionate neurospecialist who uses relatable examples to explain how your brain works. With great enthusiasm and high energy, he guides you through the world of neuromarketing."

Kader

Shopper Marketeer Perrigo

"What an incredibly fun Lunch&Learn it was! Received so many positive reactions from my colleagues. Great/relevant content and an energetic vibe."

Peggy van Est & Dagmar van der Lee

Business Connected

"When you attend a presentation by Tim & Tom, you won't hear any nonsense but scientifically proven facts and figures."

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Win thé collectors item

Yes, there’s also something to win during our lunch webinars. The chat is always buzzing with all kinds of questions, which we highly appreciate! Do you ask the best question of the webinar? Then you’ll receive a unique gift: the Unravel Mug, featuring a different bias every time. Each mug is unique, so start collecting!

Unravel Research is proudly affiliated with the international Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel Research is joining forces to advance the field of consumer neuroscience in combination with AI and Machine Learning.