The Neuromarketing of Logo Design

Free lunch-webinar by Unravel, 45 minutes

What is the psychology behind a perfectly designed logo? Brand logos simultaneously fulfill a wide range of crucial roles that can make or break your brand’s growth. A well-designed logo builds recognizability and strengthens your brand image. But a mediocre logo-or an unfortunate rebranding-can just as easily cause significant harm.

In this webinar, we share the latest psychological insights on effective logo design. You’ll learn how a logo can best support brand growth, and how to measure this at the unconscious level to avoid redesign mistakes with 100% certainty.

When?

Now: Available to watch live-recording

👇 Fill out the form below if you want to view the recording
(along with the slides and key insights)

Unravel previously appeared in:

"One of the few webinars with such practical insights where you actually learn something after just an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung

What will you discover in this lunch-webinar?

Discover the latest scientific insights about... 🧠

✔️ Logo as a brand asset How to use a logo as a driver of brand recognition.

✔️ Avoid rebranding missteps. Giving your logo a refresh? We share the key do’s and don’ts.

✔️ Strengthen brand image. The psychological associations of the right logo for the right brand positioning.

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Speakers 🎙

Tom van Bommel

Mede-oprichter Unravel Research

Research Director

Tim Zuidgeest

Mede-oprichter Unravel Research

Neuromarketeer

Alieke Ingerman

FrankWatching

"Tim is a passionate neurospecialist who uses relatable examples to explain how your brain works. With great enthusiasm and high energy, he guides you through the world of neuromarketing."

Kader

Shopper Marketeer Perrigo

"What an incredibly fun Lunch&Learn it was! Received so many positive reactions from my colleagues. Great/relevant content and an energetic vibe."

Peggy van Est & Dagmar van der Lee

Business Connected

"When you attend a presentation by Tim & Tom, you won't hear any nonsense but scientifically proven facts and figures."

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Win thé collectors item

Yes, there’s also something to win during our lunch webinars. The chat is always buzzing with all kinds of questions, which we highly appreciate! Do you ask the best question of the webinar? Then you’ll receive a unique gift: the Unravel Mug, featuring a different bias every time. Each mug is unique, so start collecting!

Unravel Research is proudly affiliated with the international Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel Research is joining forces to advance the field of consumer neuroscience in combination with AI and Machine Learning.