The Biggest Mistake in Advertising: Brand Linkage

Free lunch-webinar by Unravel, 45 minutes

As a brand, you invest a significant amount of money in conceiving, creating, and distributing a high-quality advertising campaign. Naturally, you want it to contribute as much as possible to your brand. All positive information, emotions, and associations must be attributed to the correct brand in the viewer's mind. In other words: brand linkage.

And that is exactly where things often go wrong. In the best-case scenario, the advertisement isn't linked to any brand at all, but it is even worse when you accidentally end up boosting your competitor.

When?

Now: Available to watch live-recording

👇 Fill out the form below if you want to view the recording
(along with the slides and key insights)

Unravel previously appeared in:

"One of the few webinars with such practical insights where you actually learn something after just an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung

What will you discover in this lunch-webinar?

Discover the latest scientific insights about... 🧠

✔️ Practical tips for brand linkage. You will learn exactly how to easily stimulate brand linkage and prevent blunders.

✔️ From neuro-insights to brand linkage boosters. From a neuroscience perspective, we know exactly how association networks are formed in the brain. We translate these insights into practical brand linkage boosters.

✔️ Brand assets for subtle brand linkage. Strong brand linkage doesn’t mean simply slapping your logo all over your creative. We explain how you can use brand asset insights to subtly activate your brand in the viewer's brain.

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Speakers 🎙

Tom van Bommel

Mede-oprichter Unravel Research

Research Director

Tim Zuidgeest

Mede-oprichter Unravel Research

Neuromarketeer

Alieke Ingerman

FrankWatching

"Tim is a passionate neurospecialist who uses relatable examples to explain how your brain works. With great enthusiasm and high energy, he guides you through the world of neuromarketing."

Kader

Shopper Marketeer Perrigo

"What an incredibly fun Lunch&Learn it was! Received so many positive reactions from my colleagues. Great/relevant content and an energetic vibe."

Peggy van Est & Dagmar van der Lee

Business Connected

"When you attend a presentation by Tim & Tom, you won't hear any nonsense but scientifically proven facts and figures."

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Win thé collectors item

Yes, there’s also something to win during our lunch webinars. The chat is always buzzing with all kinds of questions, which we highly appreciate! Do you ask the best question of the webinar? Then you’ll receive a unique gift: the Unravel Mug, featuring a different bias every time. Each mug is unique, so start collecting!

Unravel Research is proudly affiliated with the international Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel Research is joining forces to advance the field of consumer neuroscience in combination with AI and Machine Learning.