Neuromarketing & Perfect Assortment Size

Free lunch-webinar by Unravel, 45 minutes

That more choice does not always lead to greater sales success is something many marketers and retailers know all too well.

This phenomenon, known as the “Paradox of Choice,” keeps resurfacing. Extensive product ranges can paralyze the decision-making process, and reducing that assortment often results in an immediate increase in revenue.

When?

Now: Available to watch live-recording

👇 Fill out the form below if you want to view the recording
(along with the slides and key insights)

Unravel previously appeared in:

"One of the few webinars with such practical insights where you actually learn something after just an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung

What will you discover in this lunch-webinar?

Discover the latest scientific insights about... 🧠

✔️ Assortment & Brand Performance. What is the impact of assortment size on brand performance in terms of market share and penetration?

✔️ Assortment & Category Growth. Expanding an assortment sometimes boosts category sales and sometimes has a paralyzing effect. The good news: this turns out to be highly predictable!

✔️ Large assortments without triggering choice overload. When you apply psychology smartly, you can offer large assortments without causing choice overload. Here are some practical tips.

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Speakers 🎙

Tim Zuidgeest

Mede-oprichter Unravel Research

Neuromarketeer

Tom van Bommel

Mede-oprichter Unravel Research

Research Director

Alieke Ingerman

FrankWatching

"Tim is a passionate neurospecialist who uses relatable examples to explain how your brain works. With great enthusiasm and high energy, he guides you through the world of neuromarketing."

Kader

Shopper Marketeer Perrigo

"What an incredibly fun Lunch&Learn it was! Received so many positive reactions from my colleagues. Great/relevant content and an energetic vibe."

Peggy van Est & Dagmar van der Lee

Business Connected

"When you attend a presentation by Tim & Tom, you won't hear any nonsense but scientifically proven facts and figures."

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Win thé collectors item

Yes, there’s also something to win during our lunch webinars. The chat is always buzzing with all kinds of questions, which we highly appreciate! Do you ask the best question of the webinar? Then you’ll receive a unique gift: the Unravel Mug, featuring a different bias every time. Each mug is unique, so start collecting!

Unravel Research is proudly affiliated with the international Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel Research is joining forces to advance the field of consumer neuroscience in combination with AI and Machine Learning.