Measuring Category Drivers with Neuromarketing

Free lunch-webinar by Unravel, 45 minutes

What are the motivations and product features that—consciously or unconsciously—influence customers' choices in a product category? How do you assess your brand's strength in relation to those motivations? And how can you figure out which category is most likely to yield success for your brand's marketing?

These are crucial questions for brands that want to stay relevant. In this webinar, Tim and Tom will show you how neuromarketing research can uncover valuable insights.

When?

Now: Available to watch live-recording

👇 Fill out the form below if you want to view the recording
(along with the slides and key insights)

Unravel previously appeared in:

"One of the few webinars with such practical insights where you actually learn something after just an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung

What will you discover in this lunch-webinar?

Discover the latest scientific insights about... 🧠

✔️ Measure Hidden Category Drivers: Many category drivers operate below the surface of our awareness. We'll show you how to quantify them.

✔️ When Category Drivers Clash: Can a product truly be affordable and top-tier? Eco-friendly and effective? Tasty and healthy?

✔️ Real-World Examples: We'll share practical advice and case studies on leveraging category driver insights to improve your marketing.

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Speakers 🎙

Tom van Bommel

Co-founder Unravel Research

Research Director

Tim Zuidgeest

Co-founder Unravel Research

Neuromarketeer

Alieke Ingerman

FrankWatching

"Tim is a passionate neurospecialist who uses relatable examples to explain how your brain works. With great enthusiasm and high energy, he guides you through the world of neuromarketing."

Kader

Shopper Marketeer Perrigo

"What an incredibly fun Lunch&Learn it was! Received so many positive reactions from my colleagues. Great/relevant content and an energetic vibe."

Peggy van Est & Dagmar van der Lee

Business Connected

"When you attend a presentation by Tim & Tom, you won't hear any nonsense but scientifically proven facts and figures."

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Win thé collectors item

Yes, there’s also something to win during our lunch webinars. The chat is always buzzing with all kinds of questions, which we highly appreciate! Do you ask the best question of the webinar? Then you’ll receive a unique gift: the Unravel Mug, featuring a different bias every time. Each mug is unique, so start collecting!

Unravel Research is proudly affiliated with the international Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel Research is joining forces to advance the field of consumer neuroscience in combination with AI and Machine Learning.