How A-brands can outperform private label brands.

Free lunch-webinar by Unravel, 45 minutes

Private label brands are currently experiencing unprecedented popularity. However, some established brands (A-brands) are significantly more affected by this trend than others. What is the psychology behind this? What practical marketing steps should A-brands take to maximize the psychology that binds consumers to them?

In this webinar, we delve into the psychology of A-brands. We will explain the advantages that strong A-brands enjoy over other brands and private labels. More importantly, we will provide practical psychological tips from behavioral science and neuroscience on how A-brands can most firmly anchor their position in the customer's mind.

When?

Now: Available to watch live-recording

👇 Fill out the form below if you want to view the recording
(along with the slides and key insights)

Unravel previously appeared in:

"One of the few webinars with such practical insights where you actually learn something after just an hour, in my opinion!"
- Yaël Berkemeijer - Marketing Samsung

What will you discover in this lunch-webinar?

Discover the latest scientific insights about... 🧠

✔️ A-brand psychology: What makes a brand a leading brand (A-brand) in the customer's mind? And what tangible benefits does this provide a brand?

✔️ A-brand marketing: You will learn practical marketing tips across numerous touchpoints such as advertising, packaging, pricing, and service.

✔️ Brand research and brand tracking: We will explain how brand tracking can provide insights into the key indicators that strengthen your position as a leading brand (A-brand).

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Speakers 🎙

Tom van Bommel

Co-founder Unravel Research

Research Director

Tim Zuidgeest

Co-founder Unravel Research

Neuromarketeer

Alieke Ingerman

FrankWatching

"Tim is a passionate neurospecialist who uses relatable examples to explain how your brain works. With great enthusiasm and high energy, he guides you through the world of neuromarketing."

Kader

Shopper Marketeer Perrigo

"What an incredibly fun Lunch&Learn it was! Received so many positive reactions from my colleagues. Great/relevant content and an energetic vibe."

Peggy van Est & Dagmar van der Lee

Business Connected

"When you attend a presentation by Tim & Tom, you won't hear any nonsense but scientifically proven facts and figures."

Yes, watch the recording!

Watch the recording, now available (including slides and key insights).

Win thé collectors item

Yes, there’s also something to win during our lunch webinars. The chat is always buzzing with all kinds of questions, which we highly appreciate! Do you ask the best question of the webinar? Then you’ll receive a unique gift: the Unravel Mug, featuring a different bias every time. Each mug is unique, so start collecting!

Unravel Research is proudly affiliated with the international Neuromarketing Science & Business Association.

Together with Tilburg University, Unravel Research is joining forces to advance the field of consumer neuroscience in combination with AI and Machine Learning.